Freestyle Script


Boisset Ambassador
Leadership Retreat 2022

How it Works

Share Exclusive Wines

Share Boisset’s exceptional and diverse collection of wines with your friends, family, and social networks. We will show you how to become a personal curator and guide memorable tasting experiences that bring a taste of wine country into living rooms and board rooms across the country. Ambassadors have access to a portfolio of more than 150 allocated wines from Boisset Collection wineries in France and California. Share wines at social gatherings, in-home tastings, and online. You will represent our iconic wineries including Raymond Vineyards in Napa Valley, Buena Vista Winery in Carneros, DeLoach Vineyards in Russian River Valley, and our historic wineries in Burgundy, France. No inventory is required and Boisset Collection conveniently ships all purchases directly to the customer.

A Powerful Platform

When you join our team of independent Ambassadors you become part of the inner circle of the wine world. Ambassadors earn generous commissions by sharing our wines in a flexible way that can fit into your busy life alongside an existing career. Our Cellar Suite technology platform provides you with a personalized ecommerce website, on-demand training in business, leadership and wine knowledge, plus sophisticated digital marketing tools. Ambassadors earn 15-35% commission for facilitating sales plus additional bonuses for growing a team. Perks include events in the heart of wine country and the opportunity to earn all-expense paid luxury trips to France.

Launch & Grow Your Business

It only takes a few minutes to join and launch your wine business. To enroll, choose an Ambassador Kit and subscribe to our Cellar Suite platform. Don’t have a sponsor? No worries, we will connect you to the right person once you enroll.

Tastings and Wine Society memberships are the heart of your business but you can expand your opportunity into corporate gifting, custom labels, wine-inspired jewelry, and our luxury lifestyle accessories. Invite others to join you in the wine business and earn additional bonuses. You will soon realize the opportunities are endless! Before enrolling, please review our current States of Operation.

Why Become a Boisset Ambassador

Become a Boisset Ambassador and start turning your passion for wine into a real business. Earn generous commissions and amazing benefits by sharing The Boisset Collection wines in a flexible way that can fit into your busy life alongside an existing career. There are several ways to earn income as a wine ambassador with our unparalleled business opportunity in the world of wine.

Learn How to Earn Income
as a Boisset Ambassador


When you join as a new Ambassador you are eligible to participate in our 90-Day Jumpstart Program which rewards you with generous cash bonuses. Our Annual Ambassador Retreat is a not-to-be-missed event in the heart of wine country. Top Ambassadors can earn luxury all-expense paid trips to France with Jean-Charles himself to experience VIP tours of the Boisset family’s historic estates and vineyards, and additional tempting incentive programs with luxurious rewards are offered throughout the year. Take this journey with us as an Ambassador and discover a World of Wine Reimagined.

How Do you Make Money?

Personal Sales

Make money off the wine YOU drink. Yep, you heard us right! Boisset Ambassadors receive generous commissions from their sales. So no matter what you do with your wine – Drink it, Gift it, Pour it, Cellar it – learn how to make money from it.

Wine Tastings

Gather your friends, family, or team around the table and let the fun begin! We offer the coolest and most stylish wine tastings. Not a Sommelier? That’s alright, we will show you how to become a personal wine curator and guide memorable tasting experiences. Share wines at social gatherings, in-home tastings, or online.

Wine Society Members

Make money off the wine OTHERS drink. Once you share our wines, people will be coming back for more and this is your opportunity to easily enroll them as a Wine Society Member. They will have access to our iconic wineries in Napa Valley, Sonoma County and France. No inventory is required. Boisset Collection conveniently ships all purchases directly to the customer.

Corporate Sales

Entertain your organization’s members, donors, clients or colleagues with a guided wine learning experience at your next event, whether it’s in-person or online!

Custom Label Wines

A personalized front label on an incredible bottle of wine sends a message that will not be forgotten,
whether it is received as a gift or poured at an event. Scroll down to browse our customizable selections
or click here to download the menu for future reference.

Jewelry & Accessories

Admittedly, this one is really for us. Sure, we can make money from our beautiful limited-edition jewelry collection, but we really just want the goods for ourselves (at a discounted rate of course ). Cool wine accessories like grape cluster cufflinks, “berry” earrings, Baccarat glasses, stylish wine handbags and so much more awaits you when you become a Boisset Ambassador! View our Shop page for a sneak peak!

Online Marketing Activities

Host an online event when we have special offers and new releases. Themed wine events are always a great marketing niche to gather, taste and connect. We’ve seen everything from our elusive Tarot Wines for full moon rituals to jewelry parties featuring our Swarovski JCB wines. Another great way to earn money doing the things you love.

Team Development

Ambassadors earn 15-35% commission for facilitating sales plus additional bonuses for growing a team. Perks include events in the heart of wine country and the opportunity to earn all-expense paid luxury trips to France.

A Community who Shares
Your Passion

Enjoy the authentic camaraderie
Celebrate the meaningful experiences
Nurture your knowledge together

Education & Training
from our Team of Experts

We provide our Ambassadors with training from our dedicated home office team, our talented winemakers and our Boisset Sommelier. We make it easy to get started quickly with the basics and provide ongoing training when you are ready to learn more. Your sponsor and our community of Ambassadors are here to support and cheer you on. Whether you are just learning about wine or an experienced enthusiast, all you need is your passion for wine and an entrepreneurial spirit.


Ambassadors share a diverse selection of award-winning wines from our family of wineries in California and France including Raymond Vineyards in Napa Valley, DeLoach Vineyards in Sonoma, and Buena Vista Winery in Carneros. In addition to representing limited production and estate wines found exclusively in our tasting rooms, Curated Collection wines are available exclusively through our Ambassadors. With more than 100 allocated wines representing many regions, styles, and price you become an extension of our tasting rooms and can personally curate wines that cater to anyone from the casual wine consumer to the avid collector.
The Boisset Tasting Experience is affordable, fun and can be take place as an in-person gathering or as a virtual event on Zoom to help connect participats from around the country. Simply have the “host” of an in person event or each household participating in a virtual event pre-order their Tasting Experiences. Use our spectacular turn-key presentation tools and add your own personality, hospitality and style to create a fun and memorable wine experience!

Boisset Wine Society Members perks include 20% savings, complimentary shipping and receive automatic shipments of 3, 6 or 12 wines every three months, each matched to their preferred styles with curated seasonal selections. All Wine Society shipments are 100% customizable from our extensive wine list and member perks include 20-30% savings, complimentary tastings at our wineries, private invitations to nationwide tasting events and early access to new releases. 

An active Cellar Suite membership is required for Boisset Ambassadors since the platform processes and tracks your sales.  If you cancel your membership (or if your credit card cannot be charged for its renewal), your Ambassador account will be deactivated. After 90 days without payment, your customers will be re-assigned.  Ambassadors may terminate their account by contacting  Annual memberships are non-refundable.

Ambassadors must have at least $1,000 in Personal Sales Volume per year to remain in the program. This minimum annual sales and your Cellar Suite subscription are the only two requirements to stay enrolled as an Ambassador and maintain benefits. If you choose to build a team, a minimum of $250 in Personal Sales Volume per month is required to be eligible to receive team commissions. 

Whether you are a wine connoisseur or simply have a passion for the lifestyle, you will flourish in this exciting opportunity. At Boisset, we are committed to your success. We provide the training and tools you need to guide tastings and grow your business. You will be empowered by our top wine experts, including Jean-Charles himself, our top Sommelier, Marnie Old, tasting room experts as well as attend incredible, wine lifestyle events.  You will have access to weekly training calls and 24/7 online tools. And, of course, the amazing community of like-minded people who celebrate each others success. You will quickly become your guests’ one stop shop for all of their wine and entertaining needs. You just need a little passion!

You’ll get one-on-one coaching from your Sponsor, the wine Ambassador who invited you to join, plus you’ll meet other Independent Ambassadors at monthly local meetings.

The Home Office Team, including our in-house Sommelier provide weekly training calls, 24/7 online tools, video tutorials, brochures, tasting notes and guides to walk you through step by step. Our national annual retreat provides you powerful business training from our winemakers, marketing team, and the chance to network with others. Our annual trip to France for top achievers is so special – it is the trip of a lifetime, with unprecedented access to Burgundy. Ultimately you will meet amazing people with a passion for wine, the lifestyle, and be integrated into a supportive community like no other.

Yes, please review our policies and procedures before enrolling as an Independent Ambassador which include the terms of being an independent contractor, how to conduct tastings, state wine shipping laws, and how to promote your business on social media.

You determine your success and the time you wish to devote to your business. Some Ambassadors have full-time jobs and devote 5-10 hours a week while others make their Boisset Ambassadorship a full time career. It’s truly up to you and it may change depending on your life circumstances. 

Ambassadors are not required to purchase inventory and Boisset ships all orders directly from our wineries to the customer. When you enroll as a Boisset Ambassador, you will however need to purchase an Enrollment Package which will provide you with your ecommerce website, plus access to the necessary business tools, marketing resources and training content. All Enrollment Packages include the first 90-days of your Cellar Suite membership, which is the platform you will use to manage your Boisset business. After this period, the cost to maintain your Cellar Suite subscription is $14 per month or $120 annually. Premium Enrollment Packages that include additional discounted products for leading tasting experiences, such as wine, stemware or an initial supply of printed materials are optional upgrades. We recommend that you also purchase Boisset branded business cards from our preferred vendor and consider enrolling in a Boisset Wine Society membership to receive savings on your own personal purchases, though this is not required.

Ambassadors receive commissions twice a month and earn between 15%-35% of the commissionable volume (CV) on wines and merchandise purchased through their website. CV ranges from 50% to 100% of the product’s retail price before discounts based on product category and price point. Some items, such as Enrollment Packages or business supplies are not eligible for commissions. In addition to customer orders and their own personal orders, Ambassadors can also enroll new Ambassadors on their team and become eligible to earn between 2-8% of team sales.  Therefore, earnings vary widely and depend on the volume of orders received in a calendar month by your customers, any personal orders, and team member sales. 

CLICK HERE to view a high-level overview of our Ambassador Compensation Plan. If you would like to review the entire career plan prior to enrolling, please contact us.  

Yes – on your own time, in your own way.  Though wine can seem intimidating, we make it approachable so you earn as you learn.  You set the rules and you determine what success means to you. There are so many ways to run your business, selling online, bringing wine to social gatherings, guided tastings or more exclusive personal curation, building a team – the sky is the limit. 

No, our Ambassadors may only act in a marketing capacity with end consumers via private tastings and may not solicit restaurants, bars, retail stores, or other commercial outlets.

Boisset Collection ships via UPS, FEDEX, or special temperature control trucks during hot and cold weather. Currently we ship wine to 40 different states. Due to the sensitivity to temperature and weight of wine, we expect our Ambassadors to understand the shipping options in the states they service so that orders are entered with the best shipping option possible. Typically orders entered by 10a.m. Pacific on Monday – Friday will ship the same business day. For more information, please see our States of Operation for a list of states and scroll down to explore any state-specific requirements or volume limitations per consumer.